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OnMedea: March 2010 Archives

March 2010 Archives

electus_com_sneak_peek.jpgAll I can say is, BEN SILVERMAN HAS DONE IT AGAIN

In only nine months, Mr. Silverman has taken his crazy $100 million dollar dream of and turned it into the reality that IS  

The brilliance of the homepage (at left) is its minimalism.  What looks to you and me like an "Error" page is actually Ben Silverman's 'crystal ball' gaze at the future of his own company.  It's a stunning stroke from the Master Innovator.

(and Barry Diller) must be proud and ready to show the world as they have made the link to the site live.

Media watchers (or Medea watchers) like me can't wait to see what he comes up with next.  Perhaps Lord Silverman will provide a sliver of wisdom in his upcoming keynote to the MIPTV conference on April 13th.

What a great day that will be in the history of media.

jill_kennedy_small.jpgJill Kennedy - OnMedea

jerry_seinfeld_influence_headstone.jpgIt's the end of an era.  When "Seinfeld" went off the air in 1998 (!!) there was no bigger star in television who wielded more influence than Jerry Seinfeld.  Senior creative executives from every major studio were falling all over themselves to get the next Seinfeld project. 

But... Jerry decided to take his $100 million (give or take a few million) and went off to enjoy his life.  He did the occasional stand-up event at Caesar's Palace; the occasional guest spot on a TV series or talk show to give his friends a spike in their ratings; voiced a cartoon bee, etc.

Up until last week, everyone just assumed that Jerry Seinfeld was still as big as he ever was.

Jerry_Seinfeld_marriage_ref.jpgThen something strange happened this week:  Jerry Seinfeld became irrelevant

After spending millions of dollars for promotional time during the Vancouver Olympics for Jerry Seinfeld's "The Marriage Ref", NBC was expecting a really big number. 

They even cut the Closing Ceremonies short (to most of the country's shock and anger) just to show the premiere of "The Marriage Ref".  And, to be fair, they got a strong number (though, I suspect, with that lead in, NBC could have put on a rerun of "Silver Spoons" and it also would have gotten a big number). 

With that in mind, last night "The Marriage Ref" settled into its Thursday night 10pm time slot and promptly lost half of its audience.  Don't get me wrong, these aren't terrible numbers like Melrose Place or The Beautiful Life on The CW or Severed Fingers on MBS, but not the numbers you want and expect if you have JERRY SEINFELD as your selling point.  You can get those kinds of numbers with Guy Fieri

jerry_seinfeld_time_mag.jpgAnd if the ratings continue to fall, it's will be increasingly hard for Jerry to recruit big name celebrities to be on the panel (and once you get down to the Phyllis Diller, Jamie Farr level - your show may be in trouble).

There was a time when Jerry Seinfeld could do anything he wanted.  But now, like, say, Lucille Ball in 1986, fewer studios will be returning his calls and signing over a blank check.

But, let me just say this... he absolutely killed on David Letterman the other night.  He's still one of the great stand ups in history and proved that with one of the tightest six minutes you'll ever see.  He's just no longer the most important person in the room. 

That spot is reserved for Ben Silverman.

[JEFF ZUCKER UPDATE:  He still has a job - though no one seems to know why. 

jill_kennedy_small.jpgJill Kennedy - OnMedea

Leno The King

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jay_leno_the_king.jpgWell, that didn't take long.  There will be lots of "I'm With Coco" and David Letterman supporters that will say "It was expected...", "Everyone was just curious about the switch...", "Jay has all those Olympians on the show..."


I write this not as a Jay Leno fan (far from it) - but as a practical person who looks at the numbers.  As I said when there was a debate over whether NBC should keep Conan or Jay... of all the late night hosts on all the networks, Jay Leno is simply the one that more people want to watch.  I'm not talking about "quality" or "educated" people here.  I'm talking about more PEOPLE.

In his first night back in the 11:35pm time slot, Jay Leno destroyed the competition. The Tonight Show with Jay Leno got a 5.7/14 share; David Letterman (3.0/8 share); Nightline/Jimmy Kimmell Live (1.8/6 share).  Tonight, Jay has Sarah Palin and Shaun White on the show.  Who do you think will win?

I think Conan may want to avoid the direct competition and forget about Fox.  I'm sure Fox executives are thinking the same thing today.

[Note to Jeff Zucker:  These results are not because of your brilliance, they are in spite of your ignorance.  The Olympics will lose over $200 million for your network and you won't make that up with "The Marriage Ref" or "Parenthood" ratings.  You will be fired.]

jill_kennedy_small.jpgJill Kennedy - OnMedea

About Jill Kennedy

Jill Kennedy - Blogger - OnMedea Jill Kennedy is an Ivy League MBA / refugee from Lehman Brothers.

Manka Bros. (and the Manka Business Channel) hired her (for a very low sum) to cover the world of media (not the world of Medea) in her own words without corporate interference.

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About Medea

Medea Medea was a real bitch from classical mythology - as most famously dramatized by Euripides.

She was a sorceress and wife of Jason, whom she assisted in obtaining the Golden Fleece. When Jason deserted her, she chopped up their children. One could say, Medea acted as rationally as a major media company.


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