STOP DOING SHIT!  Just stop it.  People have already lost their ability to focus on any one particular thing and you want to “FoxPopize” your movies?

Let me explain.  20th Century Fox (that name is truly fitting in this case) is debuting a new service called FoxPop on the upcoming Blu-ray and DVD release of “Night At The Museum: Battle of the Smithsonian”.  While a viewer is watching this horrible film, FoxPop will send out “a constant barrage of facts, photos, games and trivia questions related to the movie” to the user’s Mac, PC or iPhone.

Who gives a fucking shit?!

Do the execs at Fox Home Entertainment really think the consumer’s viewing experience will be enhanced and they will, in turn, embrace and save the dying DVD business by buzzing someone’s iPhone when T.rex appears on screen and asking “how many bones does this dino have?”  Most people barely have time to watch one movie a month and you’re trying to waste more of their time!

It’s obvious Fox has quite a bit of extra money lying around to be able to attempt this lame exercise.  But I beg you… please stop with all the bullshit and put your money where it really needs to go:  Digital downloading technology, consumer education about digital downloading and digital downloading implementation.

That’s the future – not a zapping an iPhone to tell us how many hair follicles Ben Stiller has on his head.

Jill Kennedy – OnMedea