Facebook To Reach 7.3 Billion Users By 2015

OK, it’s September.  The power players in the media world have completed their ‘summering’ and can now return to the passion of their lives – ridding the world of boredom and malaise by producing films, TV shows, games and websites.  So… it’s great to be back.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3The title of this blog is truly remarkable and, frankly, bullshit.

I received the chart to the left from a friend of mine at Facebook (which was pulled from a recent management presentation).

Takeaway: The number of Facebook users by 2015 will EXCEED THE EARTH’S POPULATION.

Sounds impossible I know.  But I suppose nothing is impossible when it comes to Facebook.  Because at Facebook it’s not “Impossible”, it’s “I’m Possible”.

A couple of months ago, I wrote a blog titled “Facebook Is Worthless”.  I stand by the arguments in that blog (even though I received the wrath of many a Facebook insider who doesn’t want to see the value of their stock options go down) because, no matter what Facebook senior management tries to tell the press, no one seriously believes they are profitable.  I believe the real numbers would freak too many people out who are praying for an IPO in the near future.

Just because everyone is on it doesn’t mean the future is bright.  Just look at the AOL and Microsoft monopolies in the 1990s.

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

269 Replies to “Facebook To Reach 7.3 Billion Users By 2015”

  1. This post really hits home! The idea of Facebook reaching 7.3 billion users by 2015 certainly sounds audacious, if not impossible, especially considering the Earth’s population. Your skepticism about their profitability, despite the hype, is a brave take. It’s so easy to get caught up in the “everyone is on it” mentality, but those historical comparisons to AOL and Microsoft are a stark reminder that scale doesn’t always guarantee a bright future. Thanks for sharing such a thought-provoking perspective on social media trends—it’s definitely something worth discussing further on Block Poster.

  2. This is a truly thought-provoking piece! The idea of Facebook exceeding the Earth’s population is indeed “remarkable and, frankly, bullshit” as you put it. Your point about profitability and comparing it to past monopolies like AOL really hits home. It’s so easy to get swept up in the hype, but your critical perspective is a refreshing reminder to look beyond the surface. Thanks for challenging the conventional wisdom!

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  5. The forecast about reaching 7.3 billion users by 2015 is ambitious, considering global population limits at that time. It’s interesting how media outlets hype these projections so early. I often use a face square generator to prepare my profile image for new platforms, but this prediction seems unrealistic given the demographic constraints mentioned in industry reports.

  6. The chart predicting 7.3 billion users by 2015 sounds ambitious given the total population at that time. It’s interesting to see how projections like this are shared in management presentations. I wonder how such growth might impact online engagement or content distribution. Sometimes a quick pixel game helps break up long reading sessions when analyzing these stats.

  7. The chart from the Facebook management presentation is eye-opening. I never realized how aggressive those growth projections were back in 2015. It’s interesting to see how quickly social networks expanded compared to traditional media. Speaking of fun distractions, sometimes I just unwind with an arrow game after reading posts like this. What do you think about the long-term sustainability of such rapid user acquisition rates?

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