The X Factor Is Terrible

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Simon Cowell, Paula Abdul, L.A. Reid, Nicole Scherzinger, Steve Jones, Drew, Melanie Amaro, Rachel Crow, Lakoda Rayne, The Stereo Hogzz, inTENsity, Josh Krajcik, LeRoy Bell, Stacy Francis, Astro, Brian Bradley, Chris Rene, Marcus Canty, Ben Thursby, Jason Sands, Andrew Kimmel, Cecile Frot-Coutaz, Siobhan Greene, Richard Holloway, Andrew Llinares, Jason Sands, Rob Wade, Autumn DeVitry, Heath Luman, Steve Bae, Kari Killion, Robin Koethcke, Karla LeCroix, Shelby Wagner, Caroline Abaecheta, Maggie Brockmann, Tim Byrne, Vira Chhay, Jessica Devlin, Paul Fishman, Ryan Goble, Mike Hofferth, Dan Keats, Pete Ogden, Yasmin Rawii, Marla Roberts, David Silberman, Jacqui Denker, Elaina Fish, Drew Fontes, Brian Friedman Henri Hebert, Ben Idom, Michelle Kirschner, Ian Mallahan, Tyree McLyn, Sara Sanders, Greg Matthews, Florian Wieder, Louis Borreli, Chad Cohen, Tiffany Hoss, Vanessa Rose Ioppolo, Reilly Oliver, Zach Jarosz, Jen Muccia, Stephanie Cieplinski, Abigail Doyle, Katie Franzeo, Maxwell Harris, William Lacey, Michael Boeder, Tammy Raab, Donald Hudson, Tom Riles, Natalie ThrelkelFirst of all, I am not a television critic.  I am a critic of the television industry – but not really on the content itself.

That said, last week, while at a Manka Bros. corporate retreat, I actually sat and watched a full episode of “The X Factor” – and it was terrible.

Seriously, this is a really bad, over-produced mess.

A massive train wreck.

I can see now why the ratings have been just “okay” (considering the enormous pre-season expectations).

I thought this was going to be a huge show and even killed “American Idol” last year after it was announced that Simon Cowell was leaving (to ultimately start “The X Factor”).

I will admit now, my killing of “American Idol” was wrong.  That show is alive and surprisingly well after more than a decade.

That’s more than I can say for “The X Factor”.

From what I saw (to be fair – on my one viewing), this show is complete disaster and won’t be alive two years from now (much less a decade).  I know it was renewed for next year but I have a feeling that was part of the original deal (though they made a press announcement like it was a big surprise).  Maybe there’s a chance this show could improve and grow into something – but I doubt it.  There are too many problems.

The main advice I have for this show:  Calm the fuck down.

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Simon Cowell, Paula Abdul, L.A. Reid, Nicole Scherzinger, Steve Jones, Drew, Melanie Amaro, Rachel Crow, Lakoda Rayne, The Stereo Hogzz, inTENsity, Josh Krajcik, LeRoy Bell, Stacy Francis, Astro, Brian Bradley, Chris Rene, Marcus Canty, Ben Thursby, Jason Sands, Andrew Kimmel, Cecile Frot-Coutaz, Siobhan Greene, Richard Holloway, Andrew Llinares, Jason Sands, Rob Wade, Autumn DeVitry, Heath Luman, Steve Bae, Kari Killion, Robin Koethcke, Karla LeCroix, Shelby Wagner, Caroline Abaecheta, Maggie Brockmann, Tim Byrne, Vira Chhay, Jessica Devlin, Paul Fishman, Ryan Goble, Mike Hofferth, Dan Keats, Pete Ogden, Yasmin Rawii, Marla Roberts, David Silberman, Jacqui Denker, Elaina Fish, Drew Fontes, Brian Friedman Henri Hebert, Ben Idom, Michelle Kirschner, Ian Mallahan, Tyree McLyn, Sara Sanders, Greg Matthews, Florian Wieder, Louis Borreli, Chad Cohen, Tiffany Hoss, Vanessa Rose Ioppolo, Reilly Oliver, Zach Jarosz, Jen Muccia, Stephanie Cieplinski, Abigail Doyle, Katie Franzeo, Maxwell Harris, William Lacey, Michael Boeder, Tammy Raab, Donald Hudson, Tom Riles, Natalie ThrelkelHere are the key problems as I see it:

1)  SIMON COWELL. The man who single-handedly turned “American Idol” into a must see phenomenon, is the biggest hindrance of his own show.

Why?

Because he has to DO stuff on this one. Not just sit in the chair, look disinterested, and throw out barbs that make America scream at the television.  That was the biggest strength of “American Idol” – his laziness.

Now, he’s pitching products, reading off cue cards – it’s a disaster.  He is so far out of his comfort zone that he has destroyed the one thing “The X Factor” has going for it – himself.

He needs to fire himself – simple as that.

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Simon Cowell, Paula Abdul, L.A. Reid, Nicole Scherzinger, Steve Jones, Drew, Melanie Amaro, Rachel Crow, Lakoda Rayne, The Stereo Hogzz, inTENsity, Josh Krajcik, LeRoy Bell, Stacy Francis, Astro, Brian Bradley, Chris Rene, Marcus Canty, Ben Thursby, Jason Sands, Andrew Kimmel, Cecile Frot-Coutaz, Siobhan Greene, Richard Holloway, Andrew Llinares, Jason Sands, Rob Wade, Autumn DeVitry, Heath Luman, Steve Bae, Kari Killion, Robin Koethcke, Karla LeCroix, Shelby Wagner, Caroline Abaecheta, Maggie Brockmann, Tim Byrne, Vira Chhay, Jessica Devlin, Paul Fishman, Ryan Goble, Mike Hofferth, Dan Keats, Pete Ogden, Yasmin Rawii, Marla Roberts, David Silberman, Jacqui Denker, Elaina Fish, Drew Fontes, Brian Friedman Henri Hebert, Ben Idom, Michelle Kirschner, Ian Mallahan, Tyree McLyn, Sara Sanders, Greg Matthews, Florian Wieder, Louis Borreli, Chad Cohen, Tiffany Hoss, Vanessa Rose Ioppolo, Reilly Oliver, Zach Jarosz, Jen Muccia, Stephanie Cieplinski, Abigail Doyle, Katie Franzeo, Maxwell Harris, William Lacey, Michael Boeder, Tammy Raab, Donald Hudson, Tom Riles, Natalie Threlkel2) THE OTHER JUDGES. No chemistry and embarrassing to watch – especially when they try to stir up some sort of controversy or generate angry banter.

The carefully choreographed verbal jabs between the judges is as convincing as a 6th Grade production of “Who’s Afraid Of Virginia Woolf?”.

Why is that?

Because we all know Simon hired all the judges (in almost a reality show of its own) and we know that Paula was sort desperate for this gig – so any little “fights” she has with Simon ring false.

On “American Idol” it worked a little better because they were all hired guns that negotiated separate deals.  Simon negotiated all of “The X Factor” judges deals.  He owns them which is why it doesn’t work.

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Simon Cowell, Paula Abdul, L.A. Reid, Nicole Scherzinger, Steve Jones, Drew, Melanie Amaro, Rachel Crow, Lakoda Rayne, The Stereo Hogzz, inTENsity, Josh Krajcik, LeRoy Bell, Stacy Francis, Astro, Brian Bradley, Chris Rene, Marcus Canty, Ben Thursby, Jason Sands, Andrew Kimmel, Cecile Frot-Coutaz, Siobhan Greene, Richard Holloway, Andrew Llinares, Jason Sands, Rob Wade, Autumn DeVitry, Heath Luman, Steve Bae, Kari Killion, Robin Koethcke, Karla LeCroix, Shelby Wagner, Caroline Abaecheta, Maggie Brockmann, Tim Byrne, Vira Chhay, Jessica Devlin, Paul Fishman, Ryan Goble, Mike Hofferth, Dan Keats, Pete Ogden, Yasmin Rawii, Marla Roberts, David Silberman, Jacqui Denker, Elaina Fish, Drew Fontes, Brian Friedman Henri Hebert, Ben Idom, Michelle Kirschner, Ian Mallahan, Tyree McLyn, Sara Sanders, Greg Matthews, Florian Wieder, Louis Borreli, Chad Cohen, Tiffany Hoss, Vanessa Rose Ioppolo, Reilly Oliver, Zach Jarosz, Jen Muccia, Stephanie Cieplinski, Abigail Doyle, Katie Franzeo, Maxwell Harris, William Lacey, Michael Boeder, Tammy Raab, Donald Hudson, Tom Riles, Natalie Threlkel3) THE TALENT. Is it just me, or does nearly every act in the Final 12 suck?

As I was watching them all perform, there were so many moments that took me out of the music – bad notes, awkward stage presence – so many moments that I yelled at the television: “These people are singing for $5 million bucks?!”

Maybe because there are so many singing competitions on TV these days the talent pool is getting shallow – but, to me, this is a pretty pathetic crop of finalists.  Especially the children!

4) THE PRODUCT PLACEMENT. Good God, the product placement is completely out of control.  Seriously.  The Verizon X Factor App (or whatever)?  And Simon introduces the Verizon App while drinking a Pepsi.  It’s comical.

They are probably looking for ways to sponsor the sponsorships:   “The Verizon App brought to you by Pepsi and Depends disposable adult diapers (so you don’t have to miss one second of “The X Factor” – just go in your pants!).”

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Simon Cowell, Paula Abdul, L.A. Reid, Nicole Scherzinger, Steve Jones, Drew, Melanie Amaro, Rachel Crow, Lakoda Rayne, The Stereo Hogzz, inTENsity, Josh Krajcik, LeRoy Bell, Stacy Francis, Astro, Brian Bradley, Chris Rene, Marcus Canty, Ben Thursby, Jason Sands, Andrew Kimmel, Cecile Frot-Coutaz, Siobhan Greene, Richard Holloway, Andrew Llinares, Jason Sands, Rob Wade, Autumn DeVitry, Heath Luman, Steve Bae, Kari Killion, Robin Koethcke, Karla LeCroix, Shelby Wagner, Caroline Abaecheta, Maggie Brockmann, Tim Byrne, Vira Chhay, Jessica Devlin, Paul Fishman, Ryan Goble, Mike Hofferth, Dan Keats, Pete Ogden, Yasmin Rawii, Marla Roberts, David Silberman, Jacqui Denker, Elaina Fish, Drew Fontes, Brian Friedman Henri Hebert, Ben Idom, Michelle Kirschner, Ian Mallahan, Tyree McLyn, Sara Sanders, Greg Matthews, Florian Wieder, Louis Borreli, Chad Cohen, Tiffany Hoss, Vanessa Rose Ioppolo, Reilly Oliver, Zach Jarosz, Jen Muccia, Stephanie Cieplinski, Abigail Doyle, Katie Franzeo, Maxwell Harris, William Lacey, Michael Boeder, Tammy Raab, Donald Hudson, Tom Riles, Natalie Threlkel5) THE PRODUCTION VALUES. What in the Hell is up with that set design?  These crappy singers are singing in a pinball machine from 1986.  The lights and the moving panels and the smoke and mirrors and lasers.

What the fuck?

We all know whoever wins is going to be singing at County Fairs with Kellie Pickler this summer.  The sets there will be bales of hay and deep-fried bacon machines.  Just calm the fuck down.

Plus, there are those power “X Factor” dancers that gyrate around these poor contestants as they try to make it through “Moon River” without their voice cracking.

On “American Idol”, Simon always used to emphasize that it was a “singing competition”.

He could obviously care less about that now.

Other than that, it’s a pretty awesome show.  Fox has done it again!

Accel Partners, Ben Silverman, Bob Iger, Chris Hughes, David Kirkpatrick, Dustin Moskovitz, Eduardo Saverin, Gerald Levin, Greylock Partners, HBO, Jeff Bewkes, Jeff Zucker, Jill Kennedy, Joanna Shields, Jon Miller, Khan Manka, Li Ka-shing, Manka Bros., Mark Cuban, Mark Zuckerberg, Matt Cohler, MySpace, Nicolas Carlson, OnMedea, Owen Van Natta, Paul Buchheit, Peter Thiel, Rupert Murdoch, Sheryl Sandberg, Sumner Redstone, Toy Story 3Jill Kennedy – OnMedea

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