Bob Greenblatt – OnMedea

February 8, 2013February 12, 2013

NBC Is Saved!

OK – I know NBC has been on a really bad run lately – but things are definitely looking up!

I just received an email alert from the Hollywood Reporter announcing that Christina Ricci has agreed to star in…

wait for it…

GIRLFRIEND IN A COMA

After 87 years, NBC finally has a show to be proud of.

Bob Greenblatt has proven his brilliance and I can’t to hear what’s next:

Could it be – “My Boyfriend’s Got A Nail In His Head”?

“Dad’s Bleeding From The Ass… Again”

“What’s That Thing On Molly’s Face?”

The possibilities are endless.

All joking aside… Here’s who is really in a coma:

Jill Kennedy – OnMedea

April 1, 2011July 19, 2012

Broadcast Networks – On Death And Dying

For Broadcast Networks, the end is coming and it’s time for them to Accept their fate. (The 2012 Emmy Nominations only strengthen this point.)

This isn’t to say ABC, CBS, FOX, MBS, NBC, Univision and The CW (and similar Broadcast Networks around the world) are going away. They’ll just have to transform into one of the million other “Channels” out there – high profile Channels with good programming and production values – but still just another button on the Great Media Grid like ESPN, TNT, USA, Oxygen, Justin.tv (indeed), YouTube, etc.

According to a model developed by Elisabeth Kubler-Ross in her 1969 book “On Death and Dying”, there are Five Stages of Grief.

Over the past 20 years or so, Broadcast Networks have bounced around the First Four Stages in an effort to fight off the inevitable:

1. Denial: Broadcast Networks will always be the only place to reach a large audience. We don’t see that ever going away. No one is going to watch the shit they make on Cable. It’s nothing but George Foreman Grill infomercials and drunken Jackass teenagers riding their bikes into traffic.

2. Anger: It’s just not right! They make such crap on Basic Cable (again – see Emmy Nominations). How are they pulling in more advertising than us?! I don’t give a shit about the ratings of “Jersey Shore”, the content on Broadcast Networks is far superior and always will be. Goddamnit! And don’t you dare mention that fucking “Mad Men” to me again! And Hell will freeze over before we ever produce a series for that inferior platform. There’s no syndication value. It’s bullshit!

3. Bargaining: The playing field is not level. It’s not fair. We really need you cable and satellite operators to pay us to retransmit our signal. Don’t forget – we’re the Broadcast Networks. If you give us two revenue streams, we’ll give you really great programming with high ratings and advertising rates that are healthy for everyone. Don’t you realize there is only one place to reach a large audience?

4. Depression: Remember when Saturday night was the greatest night on television – when three networks (and three network Presidents) controlled every household? Everyone had incredible line-ups. It will never be that good again. Thursday night used to be a place where advertisers needed us to launch a new movie or car or department store sales. Those were the days. Oh well, at least we still have our beach houses and court side basketball seats.

5. Acceptance: It’s going to be okay. It’s not so bad to be equated with TBS. I mean, they have Conan O’Brien now. They are sort of like a Broadcast Network. And we’re still bigger than most of the other Channels. And we’ll get the Super Bowl back one day (after ESPN and The Food Network have their turns). It’s all good.

——————————–

The death of Broadcast Networks may not happen in the next five years but it IS going to happen and the sooner we put them out of their misery and end that painful decline, the faster the industry can heal and begin to grow again.

And even though every year in May, the upfronts always seem to break new records (and the Broadcasters will shout that fact from the rooftops in the Trades), make no mistake, nothing can be done to save Broadcast Networks.

It’s an old concept in a new world.

For old school TV executives and their Madison Avenue chronies who are accustomed to lavish Upfront Presentations at Carnegie Hall, Madison Square Garden and the International Space Station, it’s time to just let it go. The Days of Wine and Roses and Fine Dining and Muffin Baskets are over.

Broadcast Network defenders (yes, Les Moonves, this means you) are finding fewer and fewer allies in their argument. Face the facts, ESPN and Google are more valuable than CBS. It may not seem fair – but there are many new Sheriffs in town. Remember, if you’re in a business where single-digit drops in viewers is the New Growth, your business sucks.

So what are the Broadcast Networks supposed to do next? Very simple. Just accept equal footing (two revenue streams – subscription and advertising – enough with this silly Retrans business that no one can understand) and continue to run your business as just another Channel on the Grid.

In the future (and it’s coming), with a channel lineup grid that will be sorted Alphabetically and not by “importance” or “size” (and will include TV channels, websites and whatever else comes up) programming is, as it always has been, King .

And may the best programmer win.

Jill Kennedy – OnMedea

March 31, 2011October 13, 2011

Mob Wives – The Future Of Media Is Here!

UPDATE: Lynda Milito, the widow of murdered Gambino capo Louie Milito and author of the Cosa Nostra tell-all “Mafia Wife: My Story of Love, Murder and Madness,” has hit producers of the all-in-the-crime-family reality series with a cease-and-desist letter.

————————————————

Finally, thanks to Ben Silverman and Harvey Weinstein, the future of media is clear.

I believe “Mob Wives” has proven to be their finest hour and is, most likely, their legacy. Congratulations guys.

(UPDATE SIDE NOTE: Don’t worry about that little ‘cease-and-desist’ thing – I think there are quite a few people on “Mob Wives” that can take care of that problem… if you know what I mean.)

I certainly hope as the show goes on you guys will order a step up in the violence. We all want more real life Mafia Hits and a lot of gratuitous violence (to accompany all that built in product placement that Electus will bring to the project).

I think I know why Ben was brought in by Harvey to help produce. If, for whatever crazy reason, this show gets canceled, I can imagine how the conversation between Harvey and Ben will go:

Harvey (on the phone): Hey Ben!

Ben (Eurotrash music thumps in the background): Huh?!

Harvey: I got a call from VH1, “Mob Wives” is canceled – I would like you to tell the “Mob Wives” in person.

Ben: We can’t cancel “Mob Wives” – their husbands are violent criminals, they’ll come after us. They need that $20,000 a week we pay them for money laundering.

Harvey: It’s over, Ben. This was your dumb idea. You tell them.

Ben: It wasn’t my–

Harvey: Shut up, Ben. Do it! And give me Barry Diller’s number, I need to pay the light bill.

Five minutes later, Ben makes a call:

Ricky Van Veen: Hee hee heeee!! Ah-oo-gah! You’ve got Rickaaaiiiee–!!

Ben: Cut the shit, Ricky. I need you to do me a favor. You know that show “Mob Wives” – it’s canceled. There’s a meat locker downtown where we have our production meetings, go down and tell them the show is toast.

Ricky Van Veen: No problema, hip master B!
—————————————–
At least, I THINK that’s how it would go.

I look forward to a further expansion of the “Mob Wives” brand and would love to see more wives of violent people. It’s just great television.

Maybe “Serial Killer Wives”, “Terrorist Wives”, “Dentist Wives” – it’s just an endless brand and really plays into Ben Silverman’s vision of the future of media.

Ben, dude, you are hitting on all cylinders.

Jill Kennedy – OnMedea

November 15, 2010August 10, 2011

TBS – Go Get Your Shinebox

What is it going to take for TBS (or any other Basic Cable channel) to get a little respect?

I watched the premiere week of Conan and thought it was fine and exactly what I expected (which is a slight disappointment, right?). (Also, why was it on at 10pm on DirecTV when every advertisement in the world says 11pm?… but I digress.)

The one thing that did stand out was the constant bashing of TBS and Basic Cable in general (I know it is a joke, I get it – I also got it in 1985 when the Basic Cable jokes started). But times have changed.

I was a proponent of Conan leaving NBC and for Jeff Zucker to be fired for many MANY reasons (including the handling of the Jay/Conan affair and for having anything to do with Ben Silverman. Please, someone wash everything Ben touched, it’s filthy!).

But, I must say, I’m disappointed with the way Conan has handled the transition to TBS. It was a very difficult decision, I’m sure, but why bash your new home?

Why is Basic Cable still struggling for any sort of respect?

It’s all very reminiscent of the scene from “Goodfellas” with Billy Batts (Frank Vincent) and Tommy DeVito (Joe Pesci) in the bar. Imagine Billy Batts is the “Broadcast Networks” and Tommy DeVito is “Basic Cable”:

Basic Cable: No more shines, Broadcast Networks.

Broadcast Networks: What?

Basic Cable: I said, no more shines. Maybe you didn’t hear about it, you’ve been away a long time. I don’t shine shoes anymore.

Broadcast Networks: Relax, will ya? Ya flip out, what’s got into you? I’m breaking your balls a little bit, that’s all. I’m only kidding with ya…

Basic Cable: Sometimes you don’t sound like you’re kidding, you know, there’s a lotta people around…

Broadcast Networks: I’m only kidding with you. I’m breaking your balls, and you’re getting fucking fresh. I’m sorry. I didn’t mean to offend you.

Basic Cable: I’m sorry, too. It’s okay. No problem.

Broadcast Networks: Now go home and get your fuckin’ shinebox!

Basic Cable: Mother fuckin’ mutt! You fucking piece of shit!

If you remember the movie, Tommy then kicked and stabbed Billy about a thousand times, threw him in the trunk of his car and buried him in some disgusting pit. I’m not saying Basic Cable will completely bury the Broadcast Networks – but it seems to be headed that general direction – so Broadcast Networks had better cut it out with the “shinebox attitude”.

And seriously, to watch Conan, you would think the year is 1985 and the only programming on TBS was really bad VHS copies of really bad 1970s movies and a few Body By Jake infommercials.

This is 2010 and Basic Cable Channels are a key driver and profit center helping to keep the Hollywood machine afloat.

So how about a little respect, Conan? I know you’re only getting $10 million from that suckass TBS that gives you “no budget” (other than a very large one) but come on!

And are you taping this show from some local station in Palmdale or in a very nice soundstage on a very nice Burbank studio lot? And do you have one blimp to promote your show or zero blimps?

And the last I checked, Mad Men on AMC (Basic Cable) won the Emmy for Best Drama; TBS just paid upwards of $2 million/episode for Big Bang Theory (among others); and the ACE Awards (which was a popular punchline for comedians about FIFTEEN YEARS AGO) haven’t been on the air for FIFTEEN YEARS!

I would also argue that with its scripted reruns and movies, TBS and the other top Basic Cable Channels have better daytime programming than any of the Broadcast Station Groups (unless you like Judge shows) and the primetime lineups are equally as creative and catching up in the ratings.

In fact, Broadcast Networks are deep into the 5 Stages of Grief from “On Death and Dying” – and they have been in denial about Basic Cable for years. Retrans is one final pathetic attempt to stay competitive.

So, Conan, I’m sorry you are stuck on lowly TBS when all your life you dreamed of being on NBC (now worth negative $690 million on NBC Universal’s balance sheet) – but the truth is, in today’s media environment, it’s not which channel you are on but the programming you produce.

Remember, even a show shot in a shack in Palmdale can be relevant (and widely seen) today.

Jill Kennedy – OnMedea

P.S. – Why doesn’t anyone ever bash MTV for being “Basic Cable”? Just wondering.

October 1, 2010April 21, 2011

Say It Ain’t So, Tony DiSanto

Seriously? Is this the guy you want to work for? Ugh.

Oh, well… It’s just a shame.

Tony, you have a reputation for being one of the good guys in Hollywood and you’re going to work for Ben Silverman?

Come on, man!

I’m on-board with you wanting to leave MTV and get back to your real passion – being a content producer.

I’m on-board with the company name – DiGa. Di (Santo) and Ga (for partner Liz Gately). DiGa. I’m sure there is also some foreign word that it translates to that gives it another dimension.

What I’m not on-board with is you partnering with Electus.

Every studio in town would most likely want to make a deal with you guys and now you’re stuck going to Holiday parties with Ben Silverman and Ricky Van Veen?

You’re better than that, Tony!

Now, most people who read this blog regularly know that I haven’t been too kind to Mr. Silverman over the past year or so (several examples are listed below)…

Example A; Example B; Example C; Example D; Example E; Example F; Example G; Example H; Example I; Example J; Example K; Example L; Example M; Example N

… but, Tony, you’re being way too nice here. You’re actually giving Ben a hint of credibility. Credibility that he doesn’t deserve.

However, maybe it’s not over.

Perhaps something can be done to stop it… something like Howard Beale in “Network” screaming to “Stop the CCA Deal now!” (fyi, the fictional Saudi Arabian deal with CCA – the parent company of fictional TV network UBS).

If enough people actually care, we could mobilize and march on Electus Headquarters (which I believe is the Wynn Resort Las Vegas) screaming over and over: STOP THE DIGA / ELECTUS DEAL NOW! STOP THE DIGA / ELECTUS DEAL NOW!

Ah, nevermind. Good luck, Tony.

Jill Kennedy – OnMedea