John Ferriter – Page 2

November 15, 2010August 10, 2011

TBS – Go Get Your Shinebox

What is it going to take for TBS (or any other Basic Cable channel) to get a little respect?

I watched the premiere week of Conan and thought it was fine and exactly what I expected (which is a slight disappointment, right?). (Also, why was it on at 10pm on DirecTV when every advertisement in the world says 11pm?… but I digress.)

The one thing that did stand out was the constant bashing of TBS and Basic Cable in general (I know it is a joke, I get it – I also got it in 1985 when the Basic Cable jokes started). But times have changed.

I was a proponent of Conan leaving NBC and for Jeff Zucker to be fired for many MANY reasons (including the handling of the Jay/Conan affair and for having anything to do with Ben Silverman. Please, someone wash everything Ben touched, it’s filthy!).

But, I must say, I’m disappointed with the way Conan has handled the transition to TBS. It was a very difficult decision, I’m sure, but why bash your new home?

Why is Basic Cable still struggling for any sort of respect?

It’s all very reminiscent of the scene from “Goodfellas” with Billy Batts (Frank Vincent) and Tommy DeVito (Joe Pesci) in the bar. Imagine Billy Batts is the “Broadcast Networks” and Tommy DeVito is “Basic Cable”:

Basic Cable: No more shines, Broadcast Networks.

Broadcast Networks: What?

Basic Cable: I said, no more shines. Maybe you didn’t hear about it, you’ve been away a long time. I don’t shine shoes anymore.

Broadcast Networks: Relax, will ya? Ya flip out, what’s got into you? I’m breaking your balls a little bit, that’s all. I’m only kidding with ya…

Basic Cable: Sometimes you don’t sound like you’re kidding, you know, there’s a lotta people around…

Broadcast Networks: I’m only kidding with you. I’m breaking your balls, and you’re getting fucking fresh. I’m sorry. I didn’t mean to offend you.

Basic Cable: I’m sorry, too. It’s okay. No problem.

Broadcast Networks: Now go home and get your fuckin’ shinebox!

Basic Cable: Mother fuckin’ mutt! You fucking piece of shit!

If you remember the movie, Tommy then kicked and stabbed Billy about a thousand times, threw him in the trunk of his car and buried him in some disgusting pit. I’m not saying Basic Cable will completely bury the Broadcast Networks – but it seems to be headed that general direction – so Broadcast Networks had better cut it out with the “shinebox attitude”.

And seriously, to watch Conan, you would think the year is 1985 and the only programming on TBS was really bad VHS copies of really bad 1970s movies and a few Body By Jake infommercials.

This is 2010 and Basic Cable Channels are a key driver and profit center helping to keep the Hollywood machine afloat.

So how about a little respect, Conan? I know you’re only getting $10 million from that suckass TBS that gives you “no budget” (other than a very large one) but come on!

And are you taping this show from some local station in Palmdale or in a very nice soundstage on a very nice Burbank studio lot? And do you have one blimp to promote your show or zero blimps?

And the last I checked, Mad Men on AMC (Basic Cable) won the Emmy for Best Drama; TBS just paid upwards of $2 million/episode for Big Bang Theory (among others); and the ACE Awards (which was a popular punchline for comedians about FIFTEEN YEARS AGO) haven’t been on the air for FIFTEEN YEARS!

I would also argue that with its scripted reruns and movies, TBS and the other top Basic Cable Channels have better daytime programming than any of the Broadcast Station Groups (unless you like Judge shows) and the primetime lineups are equally as creative and catching up in the ratings.

In fact, Broadcast Networks are deep into the 5 Stages of Grief from “On Death and Dying” – and they have been in denial about Basic Cable for years. Retrans is one final pathetic attempt to stay competitive.

So, Conan, I’m sorry you are stuck on lowly TBS when all your life you dreamed of being on NBC (now worth negative $690 million on NBC Universal’s balance sheet) – but the truth is, in today’s media environment, it’s not which channel you are on but the programming you produce.

Remember, even a show shot in a shack in Palmdale can be relevant (and widely seen) today.

Jill Kennedy – OnMedea

P.S. – Why doesn’t anyone ever bash MTV for being “Basic Cable”? Just wondering.

October 1, 2010April 21, 2011

Say It Ain’t So, Tony DiSanto

Seriously? Is this the guy you want to work for? Ugh.

Oh, well… It’s just a shame.

Tony, you have a reputation for being one of the good guys in Hollywood and you’re going to work for Ben Silverman?

Come on, man!

I’m on-board with you wanting to leave MTV and get back to your real passion – being a content producer.

I’m on-board with the company name – DiGa. Di (Santo) and Ga (for partner Liz Gately). DiGa. I’m sure there is also some foreign word that it translates to that gives it another dimension.

What I’m not on-board with is you partnering with Electus.

Every studio in town would most likely want to make a deal with you guys and now you’re stuck going to Holiday parties with Ben Silverman and Ricky Van Veen?

You’re better than that, Tony!

Now, most people who read this blog regularly know that I haven’t been too kind to Mr. Silverman over the past year or so (several examples are listed below)…

Example A; Example B; Example C; Example D; Example E; Example F; Example G; Example H; Example I; Example J; Example K; Example L; Example M; Example N

… but, Tony, you’re being way too nice here. You’re actually giving Ben a hint of credibility. Credibility that he doesn’t deserve.

However, maybe it’s not over.

Perhaps something can be done to stop it… something like Howard Beale in “Network” screaming to “Stop the CCA Deal now!” (fyi, the fictional Saudi Arabian deal with CCA – the parent company of fictional TV network UBS).

If enough people actually care, we could mobilize and march on Electus Headquarters (which I believe is the Wynn Resort Las Vegas) screaming over and over: STOP THE DIGA / ELECTUS DEAL NOW! STOP THE DIGA / ELECTUS DEAL NOW!

Ah, nevermind. Good luck, Tony.

Jill Kennedy – OnMedea

September 23, 2010April 12, 2011

More BS (I Mean Wisdom) From Ben Silverman

Ben Silverman needs to eat. Wild eyed and gulag skinny, Ben took the stage at Sharon Waxman’s “The Grill” (can’t wait to blog about that some day) and continued to tell people he is changing the world.

“I’m not 21 and still in my dorm room, but I think this company has an opportunity to be an enormous company in terms of its profitability. I’ll measure success in terms of impacting the audience, empowering storytelling and making dough.”

That must be so encouraging to Barry Diller. I’m sure he’s licking his chops anticipating those Electus profits. Seriously, where do I sign up? How can I invest? Ben is so focused on making money it doesn’t look like he’s slept a wink or ate a meal in months. I mean, look at him – all disheveled and greasy – that’s the face of success.

The Hollywood lifestyle has really done wonders for him. I need to find out what multivitamin he takes.

From what I gather, here’s what we can look forward to from Ben Silverman and Electus:

“Pedro & Maria” (MTV) brought to you by Proctor & Gamble. Because nothing says Hispanic like Proctor & Gamble. The show is basically a Romeo & Juliet remake (but waaaay cooler than Shakespeare with much better music). I’ll be looking out for a scene in a laundromat where Pedro or Maria are washing clothes with P&G’s All-New Gain detergent with Stain Buster 4X. Or worse, one will text the other “Can U p/u some PROCTOR & GAMBLE GAIN DETERGENT 4 me?”

“Master of the Mix” (MTV) brought to you by Smirnoff Vodka. A reality show DJ competition. Because only the best DJs drink Smirnoff. And, remember, it takes a lot of Smirnoff to become a great DJ.

Shows unlike any we’ve ever seen. Great stuff, Ben.

And these series perfectly embody the Electus manifesto: “Allowing Content Creators and Branding Partners To Reach Audiences Like Never Before”. Because how else is MTV going to reach an audience? Through its massive global reach and international marketing organization? Unlikely.

And there is obviously a lot more to come from Electus. Ben continued: “We have relationships on a profound level with the A-list storytelling matrix in Hollywood and NYC. Our goal is to win Golden Globes.”

Lofty goals indeed, Ben. But, why the fuck not?! Greatness like this only comes around once every million years or so.

So shoot for the moon, Ben, and even if you miss you’ll land among the stars.

Jill Kennedy – OnMedea

August 26, 2010April 26, 2011

Leo Laporte Gets It

… Ben Silverman doesn’t. He really thinks he gets it but we know he doesn’t – and I seriously doubt Mob Wives will get him to the Promise Land of creating a next generation media business model.

But LEO LAPORTE (founder and chief guru of twit.tv – or This Week In Technology) GETS IT!

Please watch this 40 minute speech (which I previously posted in October 2009 – but I think deserves a second look) he gave to the Online News Association and you’ll see what I mean.

Jill Kennedy – OnMedea

August 1, 2010April 12, 2011

Electus – Starring Ben Silverman

Apparently there is a new movie coming out called “Electus” and it looks like it stars Ben Silverman.

This afternoon, I thought I would do a little checking up on Ben’s $100 million dollar company and discovered that, unlike the way the website looked a month ago, there is actually some content now.

Content starring Ben Silverman.

The content is a $100 million dollar sizzle reel with flying headlines glorifying the accomplishments of… Ben Silverman.

I stared at the video, with its horrible techno-pop / Eurotrash soundtrack (though fitting), in amazement. Is this what revolution looks like?

I then went to the other page (yes, there is one other page on the site, you can’t expect too much in one year) and discovered a chart.

A chart that even a freakin’ moron can understand.

How can something that looks so simple (so elegant) and so “old media” change the world in such a profound way?

I’m still trying to process how great it all is.

I’m seriously at a loss for words.

There is only one person on the planet that knows what the future of media looks like. His name is Ben Silverman but he can’t talk right now – he has an early morning call on the set of another sizzle reel he is starring in titled “Managing Expectations”.

Jill Kennedy – OnMedea

June 25, 2010February 8, 2024

Jason Bateman Cuts iPhone Line – Gets Booed

Who cares? He’s a celebrity and celebrities win. Deal with it. No one would care if the Pope or Rupert Murdoch was moved to the front of the line.

I think the ‘booing’ was more because of the Orbit Gum Commercial Jason produced for DumbDumb and Electus than for getting special treatment by a store manager.

I also heard a rumor that at the Apple Store on 5th Avenue in New York, once it was discovered that Ben Silverman was standing in line like a common schmuck, people in front of him laid on the ground. Police then ordered Ben to step over and on their bodies to get to the front. Ben did gladly and was able to get the last phone in stock (which was promptly comped to him by the store because of who he was).

And in Queens, New York, Ricky Van Veen waited in line for over 24 hours and still didn’t get a phone and wasn’t allowed to cut. He also still hasn’t been able to get tickets to Twilight Eclipse.

Jill Kennedy – OnMedea

June 21, 2010April 4, 2011

Electus – COMING SOON!

I see Ben got the message (though the horse and buggy logo doesn’t inspire “future of entertainment”).

“Coming Soon” is a step in the right direction, I suppose. Just be sure and have a “Thanks for the Memories” logo ready once the money is gone.

By the way, I enjoyed the Orbit Commercial. Jason Bateman and Will Arnett are perfect in those commercials. They really made gum chewing cool.

Most gum commercials don’t get a launch party. But most gum commercials aren’t made by Ben Silverman’s company. And with the death of independent film, celebrity parties to show gum commercials just may be the new normal. (The key words here are “gum” and “commercials”.)

Perhaps the next step is for Electus or Notional to come up with an Award that it can give the gum commercial so that Ben can call it “Award Winning” at his next corporate presentation.

And, maybe, down the line, those five minute “gumisodes” can be trimmed down to 30 seconds and shown on regular television – then you’ll really sell some gum. But the fellows at DumbDumb may not think that’s as cool.

Jill Kennedy – OnMedea

June 8, 2010April 4, 2011

Electus.com – Looking Good!

So, after my very long vacation, I decided to check in on my old friend Ben Silverman’s new company – Electus. Now, I’ve been pretty tough on Electus and Ben Silverman since this venture was announced 11 months ago(!) – so, I went to Electus.com with new hope and got nothing… just an error message.

So I went to the IAC Corporate site and got a blurb on Electus – which gave me a link to this… more nothing:

Look, Ben, I realize Electus.com isn’t going to be the final destination for all the brilliant content you produce (I mean, you did create “The Office” – didn’t you? Ricky Gervais owes you big time!), but how about a basic Corporate site with a little information?

Even Notional.com put up a logo – but, then again, Ricky Van Veen is a freakin’ genius.

Jill Kennedy – OnMedea

June 8, 2010April 5, 2011

I’m Back From Mt. Kilimanjaro And Ready To Go

Now THAT’S what I call a month off.

As many of you have noticed, I haven’t been around for the past month (replies to your emails are coming). Where have I been? CLIMBING MT. KILIMANJARO!

I was told MK is considered one of the easiest of the BIG mountains to climb and would require very little training.

After assigning myself the difficult task of bringing down big media buffoons such as Ben Silverman, Meredith Whitney and Jeff Zucker, I don’t have the time to train to climb mountains. And, yet, with only a few hours logged on the Stairmaster, somehow – I MADE IT! More pics and stories to come on that later – but this isn’t a travel blog and I’m sure you can find much more interesting Mt. Kilimanjaro tidbits elsewhere.

As I have been “off the grid” for a month – I was very happy to hear about Jeff Zucker’s potential exit from NBC Universal after the merger. I was very unhappy to hear he may receive upwards of $40 million when he leaves. I was hoping his exit package would only include one big kick in the ass on his way out the door.

I would love to see a Jeff Zucker / Ben Silverman reunion over at the ill-fated Electus.com before it runs out of Barry Diller’s money and shuts its doors for good sometime next year.

Oh, well, a girl can dream, can’t she? It’s great to back.

Jill Kennedy – OnMedea

April 13, 2010June 22, 2011

Ben Silverman Is Not A Visionary

OK, don’t go all crazy MIPTV Conference people, Ben Silverman didn’t say shit that hasn’t been said before by… everyone producing new media content.

Perhaps he says it in a way that make people think it sounds new or perhaps people just want to party with the guy – but it’s crazy how he can speak for 45 minutes and not say a thing.

I still don’t know what the hell Electus is based on the way Ben tries to define it (the website offers no help).

It sounds to me like a production company. A production company that will have Facebook Fan areas and YouTube channels. Basically like every production company on the planet.

It will be a production company that acquires (or JV’s) ideas for reality and game shows that can be exploited in the U.S. and international markets. Please tell King World, Telepictures, Mark Burnett, Endemol, etc. or other companies that have been doing this FOR DECADES that your idea is revolutionary, Ben. I’m sure they would laugh you out of the room and tell you to stop stealing their stuff.

Electus’ plan is to bring Burbank, Madison Avenue and THE WORLD together before a project goes forward – basically marrying advertisers with content producers up front. Perhaps you should Google (or “Electus’le” – which will be your way of rebranding Google – in a deal you’ll announce by Press Release and then we won’t hear about it ever again) the concept for the ‘Soap Opera’ from the 1930s.

If your plan (if I may interpret it from your Press Release to announce the deal to create DumbDumb) is just to stick a bag of Doritos in Will Arnett’s hand while he and Jason Bateman talk about their love for Doritos (plus they’ll attempt to throw in some silly plot that’s added just for fun) while one of them Twitters about his love for Doritos and encourages viewers to “Fan” Doritos on Facebook… then that’s fine and dandy.

Everybody gets paid by Doritos and everybody (probably) makes money. It’s called a commercial.

Seriously, producing “branded” content with celebrities doesn’t mean shit. It means they’re doing commercials and probably feeling pretty bad about themselves once they have to start announcing the winners of the Electus Award for Cheesiest Doritos Fanatic (which no doubt encompasses the person who can get the most people to join the Twitter feed).

There’s nothing wrong with that. Money is money. That’s why you’re in business. Just don’t call it revolutionary or visionary or YOUR IDEA! It’s just a production company. Screech has a production company. Everybody is doing what you’re doing.

Do it in 1994 as the internet is just coming into people’s homes… then it’s revolutionary.

Jill Kennedy – OnMedea