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Only Tech Reporters Care About CES

Ari Emanuel, Ben Silverman, Bob's Big Boy Burbank, Electus, Fred Willard, Jeff Weiner, Jeff Zucker, Jill Kennedy, kara swisher, Khan Manka, Les Moonves, Manka Bros., Melinda the first lady of magic, nikki finke, Nokia Theater, OnMedea, Philippe Dauman, Rupert Murdoch, sharon waxman, Sherry Lansing, Sumner Redstone, Taylor Swift, Terry Semel, The black Eyed Peas, thewrap.com, Viacom's Holiday party, Accel Partners, Alan Eustace, Allen Blue, Ann Mather, Arvind Rajan, Ben Silverman, Bob Iger, Bret Taylor, Chamath Palihapitiya, Chris Hughes, Christopher Cox, Dan Rose, David Drummond, David Ebersman, David Fischer, David Henke, David Kirkpatrick, David Sze, Deep Nishar, Dustin Moskovitz, Eduardo Saverin, Ellen Levy, Elliot Schrage, Emilie Choi, Eric Schmidt, Erika Rottenberg, Gerald Levin, Greylock Partners, HBO, Jean-Luc Vaillant, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jim Breyer, Joanna Shields, John Doerr, John Hennessy, Jon Miller, Jonathan Heiliger, Jonathan Rosenberg, Justin Aselage, Katrina Hau, Kevin Eyres, Khan Manka, Li Ka-shing, Lori Goler, Manka Bros., Marc Andreessen, Mark Cuban, Mark Zuckerberg, Matt Cohler, Mike Gamson, Mike Murphy, Mike Schroepfer, MySpace, Nicolas Carlson, Nikesh Arora, OnMedea, Owen Van Natta, Patrick Crane, Patrick Pichette, Paul Buchheit, Paul Madera, Paul Otellini, Peter Thiel, Ram Shriram, Reid Hoffman, Robby Kwok, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Shirley Tilghman, Shona Brown, Steve Cadigan, Steve Patrizi, Steve Sordello, Sumner Redstone, Ted Ullyot, Tony DiSanto, Toy Story 3Nearly every major online publication (and print for that matter) are sending at least one reporter to Las Vegas for the Consumer Electronic Show (CES) – and no one, except those reporters, actually cares what comes out of the show.

It’s all the same – year after year.

Reporters write up an elaborate post about “What to expect from CES this year!” -

- then they go to Vegas

- they do a decent write up of Day 1

- then they party hard the first night because they have been so focused on the build up of CES that they just want to unwind

- and then they write a lackluster Day 2 report (because they are hungover)

- party some more

- and then sort of disappear until it’s time to drag themselves home.

Ari Emanuel, Ben Silverman, Bob's Big Boy Burbank, Electus, Fred Willard, Jeff Weiner, Jeff Zucker, Jill Kennedy, kara swisher, Khan Manka, Les Moonves, Manka Bros., Melinda the first lady of magic, nikki finke, Nokia Theater, OnMedea, Philippe Dauman, Rupert Murdoch, sharon waxman, Sherry Lansing, Sumner Redstone, Taylor Swift, Terry Semel, The black Eyed Peas, thewrap.com, Viacom's Holiday party, Accel Partners, Alan Eustace, Allen Blue, Ann Mather, Arvind Rajan, Ben Silverman, Bob Iger, Bret Taylor, Chamath Palihapitiya, Chris Hughes, Christopher Cox, Dan Rose, David Drummond, David Ebersman, David Fischer, David Henke, David Kirkpatrick, David Sze, Deep Nishar, Dustin Moskovitz, Eduardo Saverin, Ellen Levy, Elliot Schrage, Emilie Choi, Eric Schmidt, Erika Rottenberg, Gerald Levin, Greylock Partners, HBO, Jean-Luc Vaillant, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jill Kennedy, Jim Breyer, Joanna Shields, John Doerr, John Hennessy, Jon Miller, Jonathan Heiliger, Jonathan Rosenberg, Justin Aselage, Katrina Hau, Kevin Eyres, Khan Manka, Li Ka-shing, Lori Goler, Manka Bros., Marc Andreessen, Mark Cuban, Mark Zuckerberg, Matt Cohler, Mike Gamson, Mike Murphy, Mike Schroepfer, MySpace, Nicolas Carlson, Nikesh Arora, OnMedea, Owen Van Natta, Patrick Crane, Patrick Pichette, Paul Buchheit, Paul Madera, Paul Otellini, Peter Thiel, Ram Shriram, Reid Hoffman, Robby Kwok, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Shirley Tilghman, Shona Brown, Steve Cadigan, Steve Patrizi, Steve Sordello, Sumner Redstone, Ted Ullyot, Tony DiSanto, Toy Story 3, CESBelieve me, if CES were held in Fresno, even the Tech reporters wouldn’t show up.

Because it’s not about “new technology” (the gadgets are really just variations on themes from the past 10 years), it’s about “Vegas” and being able to get drunk on the company dime.

The same goes for the legions of companies that attempt to break new products and show off their brilliant innovations.

It’s a snow job – everyone is reprinting the same press release and then heading to dinners and cocktail parties to talk about the press release.

99.99% of the world’s population really don’t care to read about a $150,000 4K television, or a self-driving car or wearable tech – they might buy it once it hits the market if the products are good – but to read about it from hundreds of tech reporters and bloggers? Not so much.

But 99.99% do care about Vegas. So just write about your debauchery (like this CEO from last year – CES After Dark) and forget the gadgets.

No one cares.

Allen & Company retreat, Anne Mulcahy, Ari Emanuel, Barry Diller, Ben Silverman, Bob Iger, Bobby Kotick, Carol Bartz, Charlie Rose, Cory Booker, DumbDumb, Electus, Eric Schmidt, Erin Burnett, Gina Bianchini, Harvey Weinstein, Herb Allen, Herb Allen Sun Valley Conference, Herbert Allen, Jean-Bernard Levy, Jeff Bewkes, Jeff Weiner, Jeff Zucker, Jeffrey Immelt, Jerry Yang, John Donahue, Ken Auletta, Khan Manka, Lachlan Murdoch, Lady Gaga, Leslie Moonves, Lionel Barber, Lloyd Grohl, Manka Bros., Marc Andreessen, Marissa Mayer, Mark Pincus, Mark Zuckerberg, Martin Sorrell, Mathias Dopfner, Mike Bloomberg, Niall FitzGerald, Peter Chernin, Phillippe Dauman, Reid Hoffman, Richard Parsons, Ricky Van Veen, Rob Wiesenthal, Robert L. Johnson, Ron Meyer, Rupert Murdoch, Sergey Brin, Sheryl Sandberg, Steve Jobs, Sun Valley Retreat, Sun Valley Retreat 2010, Terry Semel, Tom Freston, Tom Friedman, Ursula Burns, Vivi Nevo, Warren Buffett, World's Largest Media Company, Rupert Murdoch, Jose Maria Aznar, natalie Bancroft, Peter Barnes, Chase Carey, Kenneth Cowley, David DeVoe, Viet Dinh, Rod Eddington, Joel Klein, Andrew S.B. Knight, James Murdoch, Lachlan Murdoch, Thomas Perkins, Arthur Siskind, John Thornton, Stanley Shuman, Rebekah Brooks, Les Hinton, Teri Everett, jack Horner, Julie Henderson, Reed Nolte, Roger Ailes, Janet Nova, John Nallen, Beryl Cook, Michael Regan, Genie Gavenchak, Brian Lewis, Irena Briganti, Dan Berger, Rosabel Tao, Steven Rubenstein, Suzanne Halpin, Elisabeth Murdoch, Carol Bartz, Roy Bostock, Patti Hart, Sue James, Vyomesh Joshi, David Kenny, Arthur Kern, Brad Smith, Gary Wilson, Jerry Yang, Blake Irving, Ross Levinsohn, Rose Tsou, Rich Riley, Tim Morse, Michael J. Callahan, David Dibble, David Filo, Dr. Prabhakar Roghavan, Jeff Russakow, Elisa Steele, David Windley, Scott ThompsonJill Kennedy – OnMedea

Permanent link to this article: http://mankabros.com/blogs/onmedea/2014/01/06/only-tech-reporters-care-about-ces/

10 comments

  1. Tech reporter says:

    Totally agree and I wouldn’t change a thing. I’ll be drunk before sundown.

  2. Michael Bay says:

    Now it’s the Michael Bay show, bitches!

  3. Nope says:

    I don’t gamble. I don’t drink. I love tech. That’s why I am here.It has nothing to do with the location.

  4. Jerry says:

    Who else care Milan Fashion Week except fashion reporters? You perhaps?
    But people will think you are gorgeous, not clothe geek.

  5. Sean Foley says:

    (gambling, parties, drinking) < I bet there's an app for that. Lighten up – everyone hosts conventions in Vegas because its a fun place to visit and easy to persuade people to come. The real work is done before and after the event.

  6. shortpower24 says:

    I strongly disagree. Maybe not every average American cares about upcoming tech, but many, including myself, do. After seeing reports on Razer’s Nabu, I’ve decided I’ll wait for it to be released later this year and pass on buying a Jawbone Up or Fitbit. I’m sure you’re right about the partying and drinking, but people other than tech reporters do care.

    Also, it’s CONSUMER electronics show…

  7. Euro2cent says:

    > Las Vegas for the Computer Electronic Show (CES)

    You misspelled Consumer Electronics on purpose, right?

    I knew it …

    1. Jill Kennedy says:

      You know what, Euro2cent, I didn’t do it on purpose. It was a mistake that I didn’t catch. Thanks.

  8. JJ jizzle says:

    Waiting for more follow up pieces on how Facebook is irrelevant and dying. Your predictions are so on point. Can’t wait for a good laugh!

  9. Tito says:

    Your only half right in your post – thousands of us care what comes out at the show – because not only are we geeks but businessmen who are always looking how to use the next great best thing for our business. If it is good we buy it if it is so so we might buy it but if it is bad we just saved us a bunch of money – not all of us need to or want to go to see this stuff in person – (with so many reviews to come)

    “It’s a snow job” every press release is some part snow job – we all get that it’s called life LOL

    The right part of your post – yes it is a party town and like the other poster said – that a big reason many go.

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