“Generation C” can suck it.
It’s time for Old Media to strike back against the bullshit that is “Generation C” and the power this group of slack-jawed dorks seems to have over the way we have done business for over 100 years!
Every goddamned meeting we have these days is focused on how we can reach these asshole kids who, frankly, could care less about what we do as long as we occasionally vomit out another “Iron Man” sequel.
Well, I think it’s time for the industry to say – fuck them – we’re going to do what we do best and the rest of the world is going to like it – like they used to… until about 10 years ago.
Probably when YouTube started.
Now all you read is story after story about teens cutting cords, “visionary” teens creating their own content and building their own empires. This cannot stand or we’ll all be out of business before the decade ends.
I’m spending more and more of my day seeing presentations about how we should buy this or that dumb ass YouTube channel or some other dumb ass OTT channel that gets 2 billions views a day for some unwatchable piece of shit that cost $2 dollars while our horrible TV networks get 2 million viewers for something that costs $2 million dollars.
Hollywood studios need to remember this – WE DECIDE WHO IS FAMOUS AND WE DECIDE WHO GETS TO PRODUCE CONTENT!
I’ve talked to Bob Iger, Rupert Murdoch, Jeff Bewkes, Brian Roberts and Sumner Redstone and we are all in agreement. Even Barry Diller agrees that things are getting out of control (and he considers himself a card carrying member of Generation C).
Content production is a precious commodity that must be under OUR control at all time. Chuck Lorre and Jerry Seinfeld will create our comedy. Aaron Sorkin and JJ Abrams will write our drama. Seamus and Tony Bennett will sing our songs. Alison Fogle and Nicolas Sparks will write our books. etc. etc. etc.
PewDiePie and his disruptive merry band of a-holes on YouTube must not be allowed to cross the border into Hollywood.
Let me be clear – our future sucks.
My 14-year-old daughter, Connie (from whom I first heard the term “Generation C”), produces high quality videos that look just as good as anything on television and her camera cost $39.95.
No, the only option we have for our survival is to crush any new platforms and ideas created by this satanic Generation C. They are trying to destroy our impenetrable bubble. They WILL NOT destroy my lifestyle.